In April 2015, after more than 50 years as Community Service Volunteers (CSV), we relaunched as  Volunteering Matters – positioning our charity as leading volunteering in policy and practice. We have now been shortlisted in the ‘brand development’ category in the 2016 Third Sector Excellence Awards. Oonagh Aitken, Chief Executive of Volunteering Matters, said: “I’m delighted that we have been shortlisted  for the  Third Sector Excellence Award in this category. Our new brand clearly communicates who we are, what we value, and what we do.

In our recent staff survey, 85% of staff agreed that the new brand presents our work as modern, positive and proactive. I’d like to thank everyone who contributed to the new brand: particularly Laura Doughty, Director of External Affairs and Income Generation, branding agency Spencer du Bois and all the staff, volunteers and beneficiaries who helped us create our fantastic new brand.”  

Laura Doughty, Director of External Affairs and Income Generation, said: “I’m so pleased that our new brand has been recognised in this way. We worked very hard to create something that really communicates our values and truly reflects the high impact social action work we carry out in communities throughout the UK.

The visual identity of a simple, strong arrow-based logo conveys the  sense of  direction and positive change that volunteering brings to individuals and their communities, echoing our brand position that Volunteering Matters inspires people to transform their lives, and the lives of others, through the power of volunteering.”

The winners will be announced in September 2016, and you can find out more about the Third Sector Excellence  Awards here.